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The CW – A Network in Need of a Reboot?

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The CW – A Network in Need of a Reboot? – In August, The CW network made headlines when it sold 75% of its shares to media giant Nexstar with the ambitious goal of becoming profitable by 2025. This move left many wondering whether The CW, once a prime example of quick rise and even quicker fall, could be revived or if it had reached its peak.

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The Golden Days of The CW

The CW - A Network in Need of a Reboot, The CW, Arrowverse, Smallville, DC Universe, Gotham Knights, TV shows, fandoms, young adult television, media industry, Nexstar,, The CW network: history, success, decline, future prospects, Arrowverse: origin, popularity, impact on DC fans, criticism, Smallville: fanbase, contribution to The CW's success, DC Universe: comparison with MCU, creative approach, fans' expectations, Gotham Knights: production, critical reception, failure, TV shows: formulaic content, audience fatigue, cancellation, fandom backlash, Young adult television: appeal, targeted demographic, market trends, Media industry: ownership, profitability, competition, streaming platforms, Nexstar: acquisition, strategies, vision for The CW's future.,

The CW network is a combination of WB and UPN, both of which contributed their best programming to create a unique blend of content. The network gained its loyal fan base, primarily teenagers, with shows like Gilmore Girls, America’s Next Top Model, Smallville, and Supernatural.

The CW, Arrowverse, Smallville, DC Universe, Gotham Knights, TV shows, fandoms, young adult television, media industry, Nexstar,,
The CW network: history, success, decline, future prospects,
Arrowverse: origin, popularity, impact on DC fans, criticism,
Smallville: fanbase, contribution to The CW's success,
DC Universe: comparison with MCU, creative approach, fans' expectations,
Gotham Knights: production, critical reception, failure,
TV shows: formulaic content, audience fatigue, cancellation, fandom backlash,
Young adult television: appeal, targeted demographic, market trends,
Media industry: ownership, profitability, competition, streaming platforms,
Nexstar: acquisition, strategies, vision for The CW's future.,

The Arrowverse: A New Era for The CW

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In 2011, Mark Pedowitz, the network’s president, decided to focus all content on a specific age demographic – young men – and the Arrowverse was born. The Arrow was the first of many shows that united DC heroes on The CW in one universe, giving a new lease of life to the network and DC fans who were disappointed with the failing movie productions at the time.

The Arrowverse brought a refreshing contrast to the MCU, with its darker characters and layered storylines. However, the question remains: when did The CW’s fortunes take a turn for the worse?

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Where Did it Go Wrong?

Some argue that the fandoms that gave the network its popularity were the reason for its downfall, while others suggest that the content became too repetitive. Perhaps both points are valid, given how fans killed off The 100 after a decision that was deemed wrong. The “Bury Your Gays” trope backfired and buried the show’s ratings, with no season after the one that killed off the fan-favorite queer love interest getting more than one million in average viewership.

Gotham Knights: The Last Straw?

The most recent and telling example of The CW’s decline would be Gotham Knights. The show received a truly embarrassing 18% score on Rotten Tomatoes and a handful of critical reviews. Decider’s review summed up the general consensus: “Gotham Knights just left no impression on us, which is deadly for any show, but especially one that’s trying to be a Batman series without Batman.”

Gotham Knights had the potential to be a groundbreaking show in the DC Universe, but it turned out to be one of The CW’s worst performances ever.

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Can The CW Be Saved?

With other staples like The Flash and Riverdale coming to an end, the question of whether the network can be saved is more pressing than ever. Whether Nexstar will lead The CW into a new era of success or bury the network once and for all remains to be seen.

Conclusion

The CW was once a network that captured the hearts of young adults with its unique blend of programming. However, its downfall can be attributed to a combination of factors, including fan backlash and repetitive content. With Gotham Knights being the latest example of The CW’s decline, it remains to be seen whether the network can be saved. Nonetheless, we will always have the nostalgia of the good old days of young adult television on The CW to return to.

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