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David Bailey’s Illustrious Journey and Marie Helvin’s Timeless Elegance in Bluebella’s Sensational Campaign at 71! –

Marie Helvin’s Sensational Return to the Fashion World

Marie Helvin, the former supermodel and ex-wife of iconic British photographer David Bailey, has made a stunning comeback to the fashion scene as the face of Bluebella’s 2024 lingerie campaign. At 71, she continues to defy age, embodying the theme of the upcoming collection – “self-love and individuality.”


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Marie Helvin: A Trailblazing Career

David Bailey's Illustrious Journey and Marie Helvin's Timeless Elegance in Bluebella's Sensational Campaign at 71!
(Image via Instagram/@bluebella)

Marie Helvin, a prominent figure in mainstream modeling and television, graced the cover of British Vogue 12 times, leaving an indelible mark on the 1980s supermodel era. Beyond her modeling career, she pioneered the concept of “detox” in the 1990s, served as a judge on British Next Top Model, and launched her own line of body/swimwear before the turn of the millennium. Despite facing breast cancer and undergoing a mastectomy in 2022, Helvin remains an inspirational figure.

In her recent collaboration with Bluebella, Helvin expressed frustration at the industry’s tendency to overlook women over 60, emphasizing the need to end the fixation on younger age groups.

David Bailey: The Visionary Photographer Behind the Lens


David Bailey, currently 86, stands as a globally renowned British photographer with a remarkable career in fashion photography. Born in 1938 into a working-class family, Bailey left school early and, at 19, served in the Royal Air Force in Malaysia. His early passion for painting and photography led him to an apprenticeship at the John French Studio, marking the beginning of his journey into fashion photography.

In 1960, Bailey joined British Vogue, where he spent 15 influential years. His diverse talents extended beyond photography to include directing TV commercials, producing documentary films, and authoring several notable books. One of his acclaimed works as a director is the feature film “The Intruder” (1999).

Marriages and Relationships: Bailey’s Personal Life Unveiled

David Bailey with wife Catherine at Saatchi Gallery opening (Image by Getty Images/John Li)
David Bailey with wife Catherine at Saatchi Gallery opening (Image by Getty Images/John Li)

David Bailey, a four-time husband, has experienced three divorces. His first marriage to Rosemary Bramble lasted four years from 1960. In 1965, he tied the knot with actress Catherine Deneuve, but the union ended in divorce in 1972.

Bailey’s third marriage, to supermodel Marie Helvin in 1975, played a pivotal role in both their personal and professional lives. The couple collaborated on a photography book titled “Trouble and Strife” (1980). However, their marriage concluded in 1985.

A year post-divorce from Helvin, Bailey married model Catherine Dyer. The couple, still together, shares a son named Fenton Fox Bailey, who has followed in his father’s footsteps as a photographer.

Legacy and Recognition: Awards and Achievements

In 2001, David Bailey received a CBE (Commander of the Order of the British Empire) from the Royal Family in recognition of his outstanding contributions to the photography community. He earned the title of “One of the World’s Most Influential Photographers” by Floren, solidifying his place in the photography world.

Despite being diagnosed with vascular dementia in 2018, Bailey continues to work passionately, asserting that his condition does not hinder his creative pursuits.

Expert Editorial Comment:

“In the realm of photography, David Bailey’s impact is immeasurable. His ability to capture the essence of his subjects has left an indelible mark on the industry. Marie Helvin’s return to the spotlight is not only a testament to her resilience but also a powerful statement against ageism in the fashion world.” – Shashank

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